在全球电商平台上，亚马逊无疑是跨境卖家首选的平台之一。对于刚刚进入这个竞争激烈市场的新卖家来说，既是机遇，也是挑战。在全球市场中脱颖而出，除了产品本身的竞争力，管理和运营细节也至关重要。本文将为亚马逊新卖家提供一些小秘诀，帮助您快速进入市场并取得成功。
在亚马逊FBA（Fulfillment by Amazon，亚马逊物流）这个庞大的物流体系中，每个产品都拥有一个独一无二的“身份证”——条形码。它不仅仅是一个简单的编码，还承载着大量的信息，包括产品型号、品牌、数量等。亚马逊系统正是通过扫描条形码来识别、追踪和管理商品，确保它们能够准确无误地到达消费者手中，进而提升订单处理效率，提高客户满意度。
大促季即将拉开帷幕，不少卖家反应包含“Gift”、“Free”、“Warranty”等词汇的Listing大批量被下架。亚马逊运营中，一旦使用了“restricted keywords”或“hidden keywords”，可能会降低排名、删除商品甚至暂停账户，因此如何规避风险自然成为了跨境卖家的头等大事。
近日，亚马逊推出了新低价平台Amazon Haul，直接与低价电商和快时尚电商巨头Temu和Shein 展开竞争。这一举动不仅代表了亚马逊多元化战略的新方向，也对全球跨境电商生态产生了深远影响。
随着全球电子商务的迅速发展，越来越多的卖家选择通过海外电商平台销售产品，扩大国际市场。然而，在进入这些平台之前，确保产品的条形码符合平台要求是促使产品顺利销售的重要步骤，本文将为您详细介绍主要海外电商平台（如亚马逊、eBay）的条码合规要求。
全球跨境电商热潮不断，但不少企业在进入海外市场时，往往会忽略一个看似简单但至关重要的问题：通用条形码的使用。实际上，使用全球通用的条形码不仅能帮助企业顺利进入国际市场，还能避免许多不必要的麻烦。
With over 2.5 mln active sellers and a wide range of diverse products available, Amazon is also challenging for sellers, particularly, the newcomers, who had to beat the fierce competition in the market. That’s why it is worth looking through the best-selling Amazon product categories and considering the key features of products, which make them profitable.
With over 2.5 mln active sellers and a wide range of diverse products available, Amazon is also challenging for sellers, particularly, the newcomers, who had to beat the fierce competition in the market. That’s why it is worth looking through the best-selling Amazon product categories and considering the key features of products, which make them profitable.
Best startups are born out of unique ideas. But, if you don't have a working strategy, outstanding planning, and the best tools, your business won't succeed. A smart choice of tools, which include project management, marketing, design, and development, is one of the key aspects of effective strategy implementation.
Best startups are born out of unique ideas. But, if you don't have a working strategy, outstanding planning, and the best tools, your business won't succeed. A smart choice of tools, which include project management, marketing, design, and development, is one of the key aspects of effective strategy implementation.